SOUNDCLOUD AND NBA 2K22 TEAM UP TO DISCOVER TALENT WITH '2K BEATS: THE SEARCH'

Nov-19-2021 PST Category: News


2K today declared the third yearly '2K Beats: The Search' to find new melodic ability in association with SoundCloud, a cutting edge music amusement organization. The worldwide music search starts off on November 17* and is calling for craftsmen to present their unique music for the chance to have their melodies heard by NBA® 2K22 players from everywhere the world.


"The NBA2king soundtrack has advanced as of late as a genuine stage for music revelation, where our players can encounter tracks from new and hopeful artists to probably the greatest worldwide hotshots out there," said David Kelley, Senior Manager of Global Partnerships and Music Licensing at 2K. "This year, we are working together with SoundCloud, a top revelation stage for free music and a forerunner in the business as one of the most craftsman forward stages out there. By combining efforts with them, NBA 2K is hoping to motivate these specialists to make new music that has an effect and offers them the likely chance to be heard by a great many our players. We've seen unbelievably assorted and astonishing ability revealed through '2K Beats: The Search' as of now, and we can hardly wait to hear what's next."


"SoundCloud's part in breaking music and interfacing a youthful, different, and powerful local area of specialists and fans is unmatched. Combined with the Buy 2K MT PS4 soundtrack, a top spot to reveal what's going on in music, '2K Beats: The Search' offers specialists on SoundCloud an unbelievable chance to contact a more extensive crowd and draw in with new fanbases," said Shauna Alexander, Global Vice President of Brand Partnerships at SoundCloud. "This is the ideal first of numerous chances to work together on extending roads for new music revelation for both SoundCloud and NBA 2K."


Arising specialists can present their unique music to 2K and SoundCloud on the authority '2K Beats: The Search' site, and SoundCloud Repost craftsmen can submit through the Pitch to Partners tab. Moreover, to settle the score greater perceivability for their music, hopeful specialists can label @NBA2K and @SoundCloud with #2KBeatsTheSearch via web-based media. Winning craftsmen will be added to the NBA 2K22 soundtrack in 2022.


Follow @NBA2K and @SoundCloud on Twitter, Instagram and Facebook for the most recent updates.


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